The client, a company in the Exercise & Fitness Dumbbells category, sought to launch a new product line on Amazon. Their objective was to achieve a successful product launch, generate sales, and climb the organic rankings.
Performing a successful product launch within a short period of time (2 months) in a market that is proven to be competitive.
Our strategy aimed to align with the client's goals and drive rapid growth. The objective was to gain a significant impression share in the market and drive substantial traffic to the new product listing.
We focused on mid to upper-funnel targeting to maximize ad efficiency in terms of traffic and ad sales. Key performance indicators (KPIs) were defined as click-through rate (CTR), sales, and return on ad spend (ROAS).
Throughout our campaigns, we continuously monitored our KPIs and took actions to optimize our campaigns with various advertising strategies. This included strategic optimizations to improve CTR, as well as optimizing ad placements to maximize traffic to the listing. The goal was to ensure the highest possible ad efficiency and drive strong results.
Our efforts led to exceptional results, exceeding the client's goals and demonstrating the effectiveness of our approach.
The campaigns launched for the new product generated over 3 million impressions, resulting in $114,535.50 in ad sales within just a 2-month period.
The ROAS achieved was $7.63, surpassing the initial target of $5. The increased ad traffic and revenue contributed to the product receiving the “#1 new release” badge in the Exercise & Fitness Dumbbells category.
