A beauty brand initially focused on sales of $10,000 lacked SEO and keyword strategies. After implementing our holistic approach, including product page enhancements, SEO, and targeted keyword research, the brand saw significant sales growth, underscoring the power of strong SEO practices.
The beauty category's competitiveness made it difficult for the brand to stand out. Key issues included:
The challenge for the brand was to enhance its organic sales and visibility on Amazon. We initiated SEO and content optimization efforts in March, and as depicted in the chart below, sales experienced an almost immediate surge. This boost not only contributed to increased revenue but also amplified the overall visibility of the brand.
Order volumes experienced a significant boost. While the strategic inclusion of valuable keywords increased visibility, our focus extended to high-quality content designed to drive conversions. In the beauty category, clarity and informativeness are crucial, influencing conversions and sales.
Sessions were attributed to improved visibility achieved by incorporating SEO and strategically selecting keywords in the backend.
Our hard work paid off when we witnessed a significant increase in sales, a remarkable 279% increase. We optimized the pages, added important keywords in the backend, included valuable details in the title and bullets, and enhanced the product pages through A+ and Brand Story features. As an agency, we made a conscious decision to leverage all available tools to boost the visibility and conversion of this brand, constantly exploring ways to enhance its performance.
Page views were pivotal to the success of this brand. As shown below, the increase in sessions and pageviews is extraordinary, resulting in exceptional performance in sales and conversion.
We began our success journey by conducting extensive keyword research. We searched for terms to utilize in both the content and backend, carefully selecting high-value ones to increase visibility.
We carefully included these keywords in the text of product pages, ensuring that the content was excellent, designed not only for visibility but also to encourage conversions.
Back end keywords or search terms in the backend are crucial; Amazon indexes these keywords the same as those in the content. Therefore, selecting them carefully will help us achieve success. We make sure all listings always have the latest valuable keywords in the backend.
Ensuring the entire page looks impressive is crucial. Use informative images, high-quality photos, and take advantage of tools like A+ pages and brand story to enhance sales and performance.